Privacy Policy

This Privacy Policy describes how www.upperstreethome.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at us@upperstreethome.com or by mail using the details provided below:

322 Godswell Road, London, EC1V 7LQ, United Kingdom.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor Shopify, Google and Meta.
  • Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Order information

  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify, Google, Meta, PayPal, Royal Mail, DPD, Evri and any other shipping services.
  • Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers where saved by you), email address, and phone number.

Customer support information

  • Purpose of collection: To provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: Communications you send to us, for example, to report a problem or to submit queries, concerns or comments regarding the Site or its content; and information from surveys that we may, from time to time, run for research purposes, if you choose to respond to, or participate in, them. In connection with an account sign-in facility, your log-in and password details; details of any transactions made by you through the Site with us or Brands; credit and debit card information (where saved by you)
  • Personal Information collected:  information (such as your name, date of birth, email address, postal address and telephone number) that you provide by completing forms on the Site or sign up to our mailing list, including if you register as a user of the Site, upload or submit any material via the Site, request any information, or enter into any competition or promotion we may operate or sponsor.

You are under no obligation to provide any such information. However, if you should choose to withhold requested information, we may not be able to provide you with certain services.

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use WordPress to power our online store. You can read more about how WordPress uses your Personal Information here: https://wordpress.com.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Using Personal Information

We use your personal information to provide our services to you, which include: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
  • Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

Your rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

NameFunctionDuration
_abUsed in connection with access to admin.2y
_secure_session_idUsed in connection with navigation through a storefront.24h
Used to facilitate updating customer account information.1min
_tracking_consentTracking preferences.1y
cUsed in connection with checkout.1y
cartUsed in connection with shopping cart.2w
cart_currencyUsed in connection with shopping cart.2w
cart_sigUsed in connection with checkout.2w
cart_tsUsed in connection with checkout.2w
cart_verUsed in connection with shopping cart.2w
checkoutUsed in connection with checkout.4w
checkout_tokenUsed in connection with checkout.1y
dynamic_checkout_shown_on_cartUsed in connection with checkout.30min
keep_aliveUsed in connection with buyer localization.2w
master_device_idUsed in connection with merchant login.2y
previous_stepUsed in connection with checkout.1y
remember_meUsed in connection with checkout.1y
secure_customer_sigUsed in connection with customer login.20y
storefront_digestUsed in connection with customer login.2y
tracked_start_checkoutUsed in connection with checkout.1y
checkout_one_experimentUsed in connection with checkout.session
checkout_session_lookupUsed in connection with checkout.3w
checkout_session_token_<<token>>Used in connection with checkout.3w
identity-stateUsed in connection with customer authentication.24h
identity-state-<<token>>Used in connection with customer authentication.24h
identity_customer_account_numberUsed in connection with customer authentication.12w

Reporting and Analytics

NameFunctionDuration
_landing_pageTrack landing pages.2w
_orig_referrerTrack landing pages.2w

Third Party Cookies

CookieNamePurposeMore information
Facebook CookiesAd conversion trackinghttps://www.facebook.com/policies/cookies/
MailChimp – TGMailChimp uses session cookies to help our website remember changes made as our users move from page to page. With secure sites like MailChimp, session cookies work to keep the user logged in so they aren’t required to enter their credentials whenever they navigate to a new page. These cookies are deleted after the session ends.https://kb.mailchimp.com/accounts/account-setup/how-mailchimp-uses-cookies
Google Analytics – APgaLives for 2 years – Used to distinguish usershttps://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
_gidLives for 24h – Used to distinguish users
_gatLives for 1 min – Used to throttle request rate.
AMP_TOKENLives for 30 sec to 1 year – Contains a token that can be used to retrieve a Client ID from AMP Client ID service.
_gac_<property-id>Lives for 30 sec to 1 year – Contains a token that can be used to retrieve a Client ID from AMP Client ID service.
__utmaLives for 90 days – Contains campaign related information for the user. If you have linked your Google Analytics and AdWords accounts, AdWords website conversion tags will read this cookie unless you opt-out.
2 years from set/update. Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.
__utmt10 minutes. Used to throttle request rate.
__utmb30 mins from set/update. Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.
__utmz6 months from set/update. Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.
__utmcEnd of browser session. Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.
Microsoft Bing Adds – FN_uetsid30 minutes. This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Complaints

As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://ico.org.uk/make-a-complaint/

Last updated: 23.02.2023